EDU

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Expand your knowledge and gain fresh inspiration for positively contributing to the world of animal welfare through our collection of downloadable learning and creative resources — completely free for you to use and share!

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FEATURED TOOLS AND RESOURCES

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Spring has sprung!

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A full year of inspiration and ideas for marketing shelter pets!

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Popcorn like no one’s watching.

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DOWNLOADS LIBRARY

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VIDEO LEARNING

Tutorials and demonstrations for photo editing and using our downloadable tools

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FROM THE BLOG

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CONTINUED EDUCATION

Check out these great resources from our friends

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Marketing Best Practices  |  Animal Farm Foundation
Creating a Call To Action: Digital Storytelling  |  ASPCA Pro
Labels and Language  |  Animal Farm Foundation
Marketing Pets for Adoption  |  Petfinder Pro
Both Simple and True: The Secrets of Effective Storytelling  |  Inc
Three Ways to Harness the Power of Inspirational Marketing  |  SpinSucks
4 Steps to Creating Your Nonprofit’s Storytelling Strategy  |  NPEngage
Changing the Stories We Tell About Pet Ownership  |  Animal Sheltering
Approach Adoptions From a Fresh Perspective  |  Animal Sheltering
Nonprofit Ready

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Social Media 201, Inspiring Fans to Take Action  |  ASPCA Pro
The Rise of the Meme  |  ASPCA Pro
Fundraising With Social Media  |  ASPCA Pro
Streamlining Content With Calendars  | Sprout Social
What is Social Media Engagement?  |  Sprout Social
Free Guides for Upping Your Animal Organization’s Social Media Game  |  Maddie’s Fund
Who Really Sees You on Facebook?  |  NPEngage
Animal Shelter Social Media

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Shift Away From Negative Ads Increases Giving  |  The Chronicle of Philanthropy
The Impact of Photo Quality on the Perceived Adoptability of Shelter Dogs  |  HeARTs Speak Artist Member Helia Zarkosh, Seana Dowling-Guyer, MS, and Emily McCobb, DVM, MS, DACVAA.
The Rescue Story: Helpful Fundraising Message or Harmful Stereotype?  |  Animal Sheltering
Speed of Dog Adoption: Impact of Online Photo Traits  |  Journal of Applied Animal Welfare Science
How Starting From Scratch and Thinking Outside the Shelter Can Get Long-Stay Dogs Adopted  |  Maddie’s Fund
The Internet + Toys Help Shelter Cats Get Adopted  |  Companion Animal Psychology
Video Helps Shelter Dogs Show Off Their Personalities  |  Companion Animal Psychology
Photos of Shelter Pets are Their Voices: Make Them Sing!  |  Maddie’s Fund
Shelter Dogs Benefit From the Power of a Photo  |  Mother Nature Network
Pet Adoption and the Science of Cat Videos  |  Maddie’s Fund
Why Creative Writing is Essential to Saving Lives  |  Best Friends

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Adobe Education Exchange
Skillshare
CreativeLive
Learn Pet Photography | with Charlotte Reeves
Hair of the Dog | A blog for Pet Photographers
Lessons on Creating and Compositing | Susan Schmitz
Jill Flynn’s Online Photography School | Bryan Peterson School

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Writing a Winning Press Release  |  ASPCA Pro

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These resources are brought to you thanks to generous support from our friends at:

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